By: Kirt Christensen
All over the world-wide-web marketers are calling out the virtues of Adwords. They promise youthful lazy enterprisers that for just so much money the will impart their knowledge on how they can generate several hundred dollars each day in the comfortable surroundings of their own home, and they only have to work 3-4 hours too.
Wait a minute. Lazy?
That's right. The simple truth of the matter is that AdWords is not that difficult to navigate. With a little bit of effort on their parts everyone who has willingly handed over their money to these so-called "experts" could learn everything they need to know without spending a single penny.
In order for an AdWords campaign to succeed it is necessary for the strategy to contain three key components:
1. A success keyword. The keyword choice made for the adwords campaign is the pivotal decision out of all the decisions that are made when setting up an adwords campaign.
The secret to choosing a keyword is to choose one that is general enough to allow the consumer who has never seen nor heard of the product in question to be directed to it while at the same time being specific enough that it is not going to generate an excessive number of false leads.
We need to note here that search engines charge the marketer for the click on the ad whether there are sales happening or not. It is their bottom line that has their greatest concern.
The significance of this is that when an ad has a common keyword (advertisers can go to the search engine's data base and find keywords that are often used in ads) it may bring in tons of visitors but not many sales.
There are a tools offered by adwords for marketers to use if they are having trouble rounding up keywords that are good for their ads. Go to www.adwords.google.com and you can have total access to some of the most valuable ppc resources around.
2. High ranking bids. The unfortunate truth is that internet surfers are a broad representation of most types of people. They want precisely what they want and they want it right now.
Basically they don't exercise the patience to scroll through page upon page of information; if what they want isn't in the first few pages they will revise their search and try in some other direction.
For the marketer this means that they have to have their ad on the first few pages if they want it to be seen. Of course search engines don't put the ads up first in; first out. The marketer who will pay the most for a click with get the top spot when ads are displayed.
It is essential that the advertiser find the delicate balance between their sales and the money they are willing to part with; while an ad at the top of the list may receive more attention that does it little good if the advertising budget won't stretch far enough to allow it its maximum exposure.
One good thing is that Google, in an effort to not have their advertisers go bankrupt, will let them put a lid on the amount they spend on a campaign. When the lid is reached, the ads are switched to inactive status and will not be shown.
3. Follow up. Even with the best efforts of an advertising team behind it there is no guarantee that an ad will do well once it is released on the open market. It is essential that advertisers carefully monitor the success of their ads in order to quickly avert any problems and redirect their campaign as necessary.
That's it! Without the $54.99 price tag, the key elements of a successful AdWords campaign have been identified. The responsibility for putting these lessons to good use is entirely in the hands of the advertiser.
Source:- Article Directory
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